Written by Antonio Igarza for Buljan & Partners Consulting
For the customer, the seller is the company.
The client does not distinguish between the seller or the sales manager and the organization for which they work.
Customers do not know what happens behind the doors that say “Only for company personnel”. They don´t know the areas of responsibility, the descriptions of the functions of the office, or what the salesman can or cannot do for them.
The customer “just” wants to be treated the way he / she considers best.